VIVAIA Prince St

In 2023, following a series of successful collaborations, QWA Studio partnered once again with VIVAIA to bring their second NYC pop-up to life. Located on Prince Street in the heart of SoHo—just a block away from their first pop-up on Crosby Street—this project aimed to elevate the brand's presence with a simple yet elegant showcase of their best-selling shoes. The design objective was clear: create a welcoming, comfortable, and approachable atmosphere that resonates with VIVAIA's commitment to comfort and style. Working closely with the regional manager, we translated the design intent into a fully realized space within an ambitious timeline of just a few weeks. This second collaboration highlights our shared vision with VIVAIA: celebrating the joy of discovery for every woman seeking the perfect fit.